AstraZeneca-Beyond Pink
RESOURCE WEBSITE
For AstraZeneca’s Beyond Pink initiative, we developed a resource-driven website dedicated to supporting women living with metastatic breast cancer. The platform was designed to provide educational content, practical resources, and helpful guidance in an accessible and compassionate way.
In addition to the website experience, we created a series of event postcards featuring original illustrations by Islenia Mil. These materials were distributed at live events to help extend the initiative’s reach and create meaningful connections with attendees.
I served as the lead creative director across both the digital experience and the supporting event materials, guiding the creative vision from concept through execution.