To introduce Miebo, Bausch + Lomb’s new dry eye medication, we helped create an engaging launch experience in the heart of Times Square. Working as part of the Ketchum team alongside our partner agency Patients & Purpose and production vendor Broderville, we brought the event to life through a dynamic and immersive brand experience.

The activation featured interactive selfie stations, educational content presented inside an immersive dome theater, lounge areas, and a variety of engaging touchpoints designed to introduce audiences to the product in a memorable way.

The launch was recognized by MM+M with a 2025 Product Launch Award.